Describe your products in 3 words.

Nutritious, Sustainable, Humane

How did you come up with the idea for this product?

Previously, I worked for one of the crucial big pet companies, and guess what? It was acquired! Not too surprising this present day as it sort of feels everybody wants to be in pet. Personally, I had no desire to move, so I decided to do something different.

It didn’t take long for me to realize that I wanted to work on a project with purpose. I chose climate change as the problem that I most wanted to work on (something small and manageable…). As I used to be exploring possibilities, I realized that I could potentially make more have an effect on with pets than I could with people. Seems strange at first, but when you think about a dog, they eat their food and if they’re lucky they also get treats. I realized that if I could create a more sustainable food for a dog, I could have an effect on 80-90% of its total consumption with a single product. Very different from a human. Then I stumbled across the UN study that stated insects could be the answer to world hunger, and I thought why not! So we started by making dog treats in order to establish whether the dogs would like this new protein source AND to give us a bit of runway to do all of the studies that we thought were important prior to developing a complete and balanced food. The great news is – the dogs loved it, the nutrition is tremendous, and dogs can digest it as well as they may be able to digest beef or chicken!

What makes your product special?

Jiminy’s makes dog food that is delicious, nutritious, humane & truly sustainable. What makes it sustainable? It’s made with insect protein!

Insects are a sustainable protein source using exponentially less land, water, feed and far fewer greenhouse gases than traditional protein. If you take a dog who is eating a chicken-based diet and switch to an insect-based diet, you save 480,000 gallons of water per year.

Insect protein is also a superfood, meeting AAFCO nutritional requirements for dogs. It’s also digestible! We invested in the science and found that insect protein scores above 80 in digestibility studies with dogs (a “high-quality protein”) and it’s prebiotic (feeds the good bacteria in the dog’s gut).

Jiminy’s nourish your pet & promote long-term stewardship of the earth. We’re fighting climate change with no compromises!

What has been the best part of your experience?

I love working with the dogs! It’s all the time fun and rewarding – especially when we will help a dog who has allergies!

What I’m most proud of, though, is the have an effect on that we’re making. If you switch one dog from a traditional chicken protein food to Jiminy’s new dog food, then that dog will save over 480,000 gallons of water per year. That pup’s a hero!

In the last year we’ve saved over 60 million gallons of water with our dog treats and we’ve also averted 2.4 million grams of greenhouse gases.